Notes from
the work.
Practical write-ups from projects I've built: SaaS, ecommerce, lead generation, hiring and SEO. No filler, just what I'd tell a client over a call.
All articles
Hiring· 5 min read
How to Hire a MERN Stack Developer: A Practical Checklist
Most hiring mistakes with developers happen before the first interview: the wrong stack, the wrong kind of hire, a portfolio nobody checked. Here's the checklist I'd use, written from the developer's side of the table.
SaaS development· 7 min read
How to Build a Time Tracking App Like Hubstaff: Lessons from Staffvertex
A timer looks like the easy part. It isn't. Here's what building and maintaining Staffvertex taught me about the parts of a time tracker that people actually trust.
SEO· 5 min read
Technical SEO Checklist for Blogs and Content Sites
Great articles don't rank if Google can't crawl, understand and trust the site around them. This is the checklist I work through on content sites, starting with the boring parts that matter most.
Ecommerce· 5 min read
How to Build a Furniture Ecommerce Website in Pakistan
Furniture is one of the hardest things to sell online: expensive, bulky and bought on trust. Here's how I'd plan a furniture store for Pakistani buyers, based on building Timbera.pk.
Lead generation· 5 min read
Contractor Website Design: How an Instant Quote Form Wins More Leads
Most contractor websites ask visitors to call for a price, and most visitors leave instead. An instant estimate changes that. Here's how I approach it, from building Carports Hawaii.